Helping America’s Seniors, helpingamericasseniors.com, as well as affiliates, divisions, contractors and all data sources and suppliers all of which are referred to herein as “The Company” have a deep commitment to the privacy of every individual about whom it holds information. Since we gather individual consumer data, we want users to fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather, how we use it, and how we correct or change it.
Information Gathering and Tracking
The Company captures consumer data from sources including, but not limited to its own websites and/or through co-registration from our vendors. This data is typically obtained through our own, or our vendors’ websites in connection with a user’s registration on that website. The Company audits a portion of the data captured to make certain the referral URL, if available, contains an opt-in mechanism.
Use of Information
The Company uses any and all data obtained in order to provide recipients with information on products and/or services that may be of interest to them.
We may enhance or merge users’ personally identifiable information with data collected from other sources to use in postal, email or telephone marketing, including but not limited to the services described in “Sharing of Information” below. In the event we enhance or merge personally identifiable information with data collected from other sources, we will take all necessary steps to maintain the integrity and quality of that information.
Sharing of Information
The Company uses the information described above both for its own marketing efforts, and to help its vendors to better understand the demographics of their target audiences. The Company does provide personally identifiable data to other marketing companies, advertising agencies, data compilers, data companies, and, to the extent permitted by law, individual reference and look-up service programs. Such information may be used to provide consumers with information on products and services that may be of interest.
If consumers in our database have indicated that they do not want to have their data shared with third parties, The Company will limit the use of their data to the suppression, validation and enhancement of existing information held by third parties about its users. For example, marketers may use data about a registrant provided by The Company, such as “opt-out” information, to suppress or drop the registered user’s name from a file of potential customers. Additional information may be used to verify and/or validate the accuracy of existing data on the registrant that was lawfully acquired by a marketer. In addition, our data customers may use data supplied by The Company to enhance or append personally identifiable data to their file for use in postal, email or telephone marketing, subject to the terms of their own privacy policies.
Opt-out / Delete / Unsubscribe Policy
Users may delete their record, opt-out or unsubscribe from having their data rented or sold, by following the instructions contained at the end of every newsletter or emailing. Users may opt-out of receiving further information sent on behalf of third party advertisers by The Company or from The Company sharing information with advertisers or third party marketers for promotional purposes. Currently, the Company does not offer users a means by which to completely delete personal data in order to maintain a master suppression file.
Please note that information sent on behalf of third party advertisers is prepared days in advance, so users may continue to receive email from The Company for up to 7-days after unsubscribing, and 45-days after opting-out or deleting their record.
California Consumer Privacy Act (CCPA) aka “The Right to Know”
In California, commencing January 1, 2020, consumers have the right to request that a business that collects personal information about the consumer disclose the following:
- The categories of personal information it has collected about that consumer.
- The categories of sources from which the personal information is collected.
- The business or commercial purpose for collecting or selling personal information.
- The categories of third parties with whom the business shares personal information.
- The specific pieces of personal information it has collected about that consumer.
The Company typically collects consumer data including, but not limited to name, address, city, state, zip, email, phone, web browsing activity, and modeled inferences. Users may delete their record, opt-out or unsubscribe from having their data rented or sold, by following the instructions contained at the end of every newsletter or emailing.
The Company maintains security guidelines to protect the loss, misuse, or alteration of information in its database. Access to personally identifiable information is only provided to authorized employees of The Company. Employees at the Company are made aware of our security guidelines during our employee orientation process. Our security guidelines are reviewed at least quarterly based on our fiscal calendar.
The Company takes online privacy extremely seriously.
We have a Privacy Advocate that is available to assist our users with any privacy concerns they may have. Our privacy advocate will take each individual’s concerns seriously and will ensure that any necessary steps are taken to resolve any potential conflicts. Our privacy advocate supervises the “unsubscribe” process and ensures that such consumers are removed from our email lists within 7-days, and individually assist in various issues regarding consumer privacy.